Choose the support that fits your business.
Every plan includes booking with deposits, reminders, and no-show protection.
Essentials
- ✓Booking with deposits and policy acceptance
- ✓Intake and consent forms
- ✓Missed call text-back
- ✓Booking confirmations and reminders
- ✓Patch test reminders
- ✓No-show and late-cancel handling
- ✓Review requests
- ✓AI review reply drafts
- ✓AI caption writer
- ✓Dashboard and Glow Desk app
Email and chat support
Essentials does not include the AI Receptionist and it cannot be added to this plan. When you are ready for it, that is Pro.
Pro
- ✓AI text and DM assistant
- ✓Lead follow-up
- ✓Waitlist alerts
- ✓Aftercare by service
- ✓Rebooking reminders by service
- ✓Win-back messages
- ✓Packages and series tracking
- ✓Birthday and retail reorder messages
- ✓Referral and price increase campaigns
- ✓Daily brief and full dashboard
- ✓Community access
- ✓1,000 AI conversations and 100 AI voice minutes a month
- ✓8,000 text messages a month
- ✓Up to 10,000 contacts
- ✓Unlimited email
Concierge
- ✓Built for you. Our team builds the whole system. Covered by the one time build fee.
- ✓The Growth Dashboard. Your numbers, live: where profit is leaking, where you are winning, where to cut cost, and where to put your marketing dollars.
- ✓A one page report every month.
- ✓Up to one hour of our team's time each month for updates to your site and system.
- ✓A 45 minute strategy call every quarter.
- ✓5,000 AI conversations and 1,000 AI voice minutes a month.
- ✓15,000 text messages a month.
- ✓Unlimited contacts.
- ✓Multiple staff calendars.
- ✓Email and chat support.
What Concierge costs next to a front desk hire
The median pay for a receptionist in the United States is $38,010 a year, before payroll taxes, training, sick days, and turnover.
Concierge in its first year is $16,961 total: the $4,997 build plus twelve months at $997.
And it does not stop at the front desk. Our team builds the system, keeps it updated, and shows you where your money is going every month.
Receptionist pay: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook.
Your plan. $297, $497, or $997 a month, plus the one time $4,997 build fee on Concierge. That is on this page and it does not change without us telling you first.
No setup fee on Essentials or Pro.
Essentials and Pro include a 14 day free trial and are month to month. Texts beyond your included amount are billed at carrier cost. Concierge starts with a paid consultation, then the build fee and first month are paid at enrollment.
What this actually costs compared to what you are probably paying now
| Plan | Monthly | Texts | AI receptionist |
|---|---|---|---|
| Glow Desk Essentials | $297 | 3,000 included | Not included |
| Glow Desk Pro | $497 | 8,000 included | Included |
| GlossGenius | $24 to $48 | Unlimited | Paid add-on |
| Vagaro | $24 to $30 | Paid add-on | Paid add-on |
| Fresha | $19.95 solo | 8 cents each | Paid add-on |
| Square Appointments | Free to $149 | Reminders only | Third party app |
We are not the cheapest booking calendar and we are not trying to be.
If all you need is a calendar, buy a calendar. GlossGenius at $24 is a good calendar.
With those tools, the part that answers your messages, chases the client who has not rebooked, and keeps your website current is either extra on the bill or still on you. That is the hidden price of cheap software, and it is paid in your evenings.
Glow Desk is for the professional who has run out of evenings.
Pay for the year, one month is on us
| Plan | Monthly | 12 months at monthly | Pay annually | You save |
|---|---|---|---|---|
| Essentials | $297 | $3,564 | $3,267 | $297 |
| Pro | $497 | $5,964 | $5,467 | $497 |
| Concierge | $997 | $11,964 | $10,967 | $997 |
The Concierge build fee is separate and paid once. If you cancel an annual plan early we refund what you have not used, calculated at the monthly rate. The free month is for committing to the year. If the year ends early, it goes with it.
Common questions about pricing
How much does salon software with an AI receptionist cost?
Glow Desk Pro is $497 a month and includes an AI receptionist that answers messages, checks availability, and books appointments on its own. It includes 1,000 AI conversations, 100 AI voice minutes, and 8,000 text messages a month. Many salon booking platforms sell an AI receptionist as a separate paid add-on. On Glow Desk Pro it is part of the plan.
Is there salon software that answers messages and books clients automatically?
Yes. Glow Desk Pro, at $497 a month, includes an AI receptionist that reads an incoming message, asks what service the client wants, checks the real calendar, books the appointment, and follows up if the client goes quiet. It works at any hour and it is included in the plan, not sold as an add-on.
Do salon booking apps charge extra for text messages?
Many do. Fresha charges about 8 cents per text, and some platforms sell texting as a paid add-on. Glow Desk includes 3,000 texts on Essentials, 8,000 on Pro, and 15,000 on Concierge, and charges actual carrier cost of about one cent for anything beyond that, with no markup.
What does it cost to have someone build my salon's booking system for me?
Glow Desk Concierge is $997 a month plus a one time build fee of $4,997. Our team builds the entire system, provides a dashboard showing where profit is leaking and where to spend marketing money, sends a one page report every month, and includes up to one hour of team time each month for updates plus a quarterly strategy call.
Is there a free trial?
Yes. Essentials and Pro both start with a 14 day free trial. Concierge is built for you by our team, so it starts with a paid consultation instead.
Does Glow Desk have hidden fees?
No. The plan price is on the pricing page. The only separate charges are your phone number at $1.15 a month and texts beyond your included amount at actual carrier cost, about one cent each. There is no setup fee on Essentials or Pro, no contract, no cancellation fee, no per user fee, and no charge for support.
